Conversion Rate Optimization (CRO) Services
Improve Sales With CRO
The average Click-Thru Rate (CTR) in search engines is only 2%.
This site beats the averages; yours can too! That's what optimization services like CRO are all about.
What is CRO?
Conversion Rate Optimization is the process of increasing the percentage of visitors that take a desired action.
Anytime someone visits your site, you are automatically creating an "experience". CRO identifies (and fixes) problems with the experience provided by your site. The improvements lead to a higher engagement rate (which directly leads to better chance to convert).
CRO uses a scientific method of research and analysis, making changes based on actual data from your previous experiences and empirical studies performed by those with great conversion rates.
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What Is A Conversion?
Simply put, a conversion occurs anytime someone takes a pre-determined course of action. It could be making a purchase, signing up for a newsletter, or simple as following a link or spending a certain amount of time on a page; all of these are desired actions. Conversion actions can be measured, weighed, and improved dubbed "conversion metrics".
Converting is the ultimate goal of any business, and indeed, most websites. Even information sites like Wikipedia must "convert" — it's what keeps people coming back to the site. In a way, CRO is about improving your customer experience; it's about expressing value in a way that's easy to understand.
How do I improve my conversion rate?
The only "one-size-fits-all" answer to this question is provide value quickly. Even if your offer is exactly what the customer needs, you have to convince them that your offer and their desires are aligned.
CRO requires many things before it can be effective:
- You need visitors.
Without someone to present your offer to, there is no conversion rate to optimize.
CRO is a step for those with existing traffic sources that need help convincing visitors to take action.
- You need a great hook.
Once someone lands on your site, you have about 8 seconds to win them over. I don't mean convert, I mean stay on your site long enough to convert.
That 8 seconds includes load time, assessing your design, and finding at least some indication that you do indeed have what they need.
That's a lot for 8 seconds, so your hook must be outstanding. The landing page needs to convey value immediately upon the user's arrival — otherwise, they go somewhere else.
Conversion Rate Optimization helps you tune your presentation to the customer. Use your 8 seconds wisely.
- You need a great offer.
What if I told you that you could make you more money for less than $1 per day?
That's about how much Conversion Rate Optimization costs.
Conversion Rate Optimization services are built into my UX Engineering plan!